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Rapid Assessment Studies
It is sometimes less than obvious
as to whether a product will meet local market needs and/or
whether it makes strategic sense for the client to enter a
new market at this particular time. When that is the case we
recommend a rapid assessment that, in a few days, helps the
client to answer the key questions and agree whether or not
it makes sense to proceed with a strategic study and the preparation
of a business plan.
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