Business Plans
The development and delivery of a business plan normally
follows the market analysis, product review and competitive
analysis work. Sometimes we do this work "step by step" but
often as one integrated study. We work closely with the client
to assess the suitability and competitiveness of their
products and services for the healthcare market, their
strengths and
weaknesses and the options for market entry. The deliverable
is usually a complete business plan.
The business plan will normally include:
- Executive summary
- A brief description of the products and services involved
- Development needed (if applicable)
- Market size and characteristics (by country)
- Competitive overview
- Value analysis and pricing
- Resource plans/needs
- Routes to market (end user selling, business partners)
- Start-up plans
- Financial analysis.
The business plan delivery is normally made in the form
of a written report and a workshop-type presentation. Business
planning is most effective when we work with the
client rather than working for them.
|
